Even though business leaders urge cultivating diverse workplaces, enduring stigmas contribute to the gender divide. More and more women are recognizing the diverse opportunities and earning potential the construction field has to offer. For their contributions, women earn an average of 99.1% of what their male counterparts make compared to the 82% average across other industries.Įrasing Stigmas Associated with Women in Construction Another 45% are in sales and office roles.
ISADORA AGENCY PROFESSIONAL
Of the women employed in the construction field, 31% are in professional management roles. While the majority of craft professionals manning the loaders are, well, men, women are making critical decisions and taking care of business behind the scenes.
Women have recognized the changing industry and stepped up to lead. But, of the women in the construction field, many are in management or professional roles. In 2018, fewer than one in 20 construction workers were women. Without gender-specific restrictions, women began entering the construction field. Today, hydraulic equipment renders physical strength less important, not to mention more women are becoming physically stronger. For years, men were the best fit for construction work due to the brute strength required for tasks like hauling heavy materials. Thanks in large part to technological advancements, society’s view of working in construction has changed over time. The Changing Face of the Construction Industry To date, the rise of women in the construction field has helped advance the industry and such growth is encouraging organizations to further invest in this trend.
In addition to dramatically improving women’s lives and increasing their bargaining power in society, women working in the industry can create new jobs, enhance consumer choice and boost the economy. Women who overcome the stigma are rewarded for their perseverance, and they are not alone in benefiting. Overcoming these barriers is especially difficult for women belonging to marginalized populations. Despite women making up just over 10% of the construction workforce, there is still a stigma surrounding work in the construction industry. It’s no secret (and no surprise really) that women’s relationships with the trades are as complicated as erecting a 100-story skyscraper.
But, as the gender breakdown of the industry changes, so might the idea of a stereotypical construction worker. Society has been slow to accept the fact that women are just as capable of driving forklifts, swinging hammers and donning hardhats. With a marketing foundation behind every business offering, our comprehensive solutions are crafted for bold and dramatic results.If you asked someone to close their eyes and picture a construction worker, most people would envision a man. Decades of business acumen and digital expertise have allowed us to form long-term partnerships with small businesses and global brands alike. Our team of marketers, strategists, user experience managers, design artists, animators and developers work alongside industry leaders from various industries. Providing our partners with world-class solutions is what our full-service digital agency is known for. We enjoy providing highly strategic and distinctive solutions that provide B2B & B2C brands with a powerful competitive advantage. From brand strategy to eCommerce development and everything in between. Award winning solutions range from branding and corporate visual identity to enterprise website products and digital marketing services that drive long-term results. At Isadora we are changing the way brands engage and connect with audiences. Isadora Agency is a leader in transformational business web, digital and marketing solutions.
0 kommentar(er)
